index - Groupe de Recherche en Management

GRM

The Management Research Group (GRM) is the Management Sciences laboratory (Section 06 of the CNU) of the Université Côte d'Azur. The GRM's teacher-researchers, doctoral students and associate researchers are interested in organisations (large groups, SMEs - small and medium-sized enterprises, public institutions, etc.) and their stakeholders (managers, employees, investors, consumers, etc.). Their research is developed in close collaboration with the organisations studied, in order to provide them with a framework and decision-making tools to help them understand and act on the challenges facing society. The laboratory's activities and projects are organised around three thematic research areas.

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SMEs Communication de crise Entrepreneuriat Cross-border acquisitions Covid-19 Stratégie marketing Diagnostic marketing Leadership International marketing Reputation France Plan marketing Fusions-acquisitions PME innovantes Intégration culturelle Diagnostic stratégique Digital transformation Internationalization Innovation managériale Acquisitions Sustainable development Développement durable Développement international Apprentissage Cultural differences Transformation digitale Innovation Résilience Chine Enseignement supérieur Strategic diagnosis Strategy Analyse du marché Performance Marketing plan Management international Multinational companies Marketing mix Tourisme Analyse bibliométrique Chaine de valeur Distance psychologique Export Marketing-mix Alliances stratégiques Motivations Leader development Intelligence artificielle Marketing Multinationales Commerce équitable Employability management Ressources humaines Ethique Allemagne Réseaux sociaux Approche multi-niveaux Afrique SME Confiance Analyse SWOT PME Uppsala model Pandémie GRH algorithmique Smart agent Digitalisation Entrepreneurship Social networks Health at work Consommation responsable Effectivité Behavioral theory Approche effectuale Emotions Réseaux Crise sanitaire CAC 40 Banks Alliance stratégique Acquisition Compétitivité Management des compétences Stratégie Marketing strategy Internationalisation Artificial intelligence Coaching Risques Pôle de compétitivité E-commerce Marketing international Brand Marketing digital Emerging markets Empowerment Parties prenantes Brand strategy Automotive industry Choc exogène