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GRM
The Management Research Group (GRM) is the Management Sciences laboratory (Section 06 of the CNU) of the Université Côte d'Azur. The GRM's teacher-researchers, doctoral students and associate researchers are interested in organisations (large groups, SMEs - small and medium-sized enterprises, public institutions, etc.) and their stakeholders (managers, employees, investors, consumers, etc.). Their research is developed in close collaboration with the organisations studied, in order to provide them with a framework and decision-making tools to help them understand and act on the challenges facing society. The laboratory's activities and projects are organised around three thematic research areas.
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Keywords
SMEs
Communication de crise
Entrepreneuriat
Cross-border acquisitions
Covid-19
Stratégie marketing
Diagnostic marketing
Leadership
International marketing
Reputation
France
Plan marketing
Fusions-acquisitions
PME innovantes
Intégration culturelle
Diagnostic stratégique
Digital transformation
Internationalization
Innovation managériale
Acquisitions
Sustainable development
Développement durable
Développement international
Apprentissage
Cultural differences
Transformation digitale
Innovation
Résilience
Chine
Enseignement supérieur
Strategic diagnosis
Strategy
Analyse du marché
Performance
Marketing plan
Management international
Multinational companies
Marketing mix
Tourisme
Analyse bibliométrique
Chaine de valeur
Distance psychologique
Export
Marketing-mix
Alliances stratégiques
Motivations
Leader development
Intelligence artificielle
Marketing
Multinationales
Commerce équitable
Employability management
Ressources humaines
Ethique
Allemagne
Réseaux sociaux
Approche multi-niveaux
Afrique
SME
Confiance
Analyse SWOT
PME
Uppsala model
Pandémie
GRH algorithmique
Smart agent
Digitalisation
Entrepreneurship
Social networks
Health at work
Consommation responsable
Effectivité
Behavioral theory
Approche effectuale
Emotions
Réseaux
Crise sanitaire
CAC 40
Banks
Alliance stratégique
Acquisition
Compétitivité
Management des compétences
Stratégie
Marketing strategy
Internationalisation
Artificial intelligence
Coaching
Risques
Pôle de compétitivité
E-commerce
Marketing international
Brand
Marketing digital
Emerging markets
Empowerment
Parties prenantes
Brand strategy
Automotive industry
Choc exogène