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L’éthique de la vente au consommateur, un impensé de la responsabilité sociétale des enseignants-chercheurs

Abstract : Even if the customer is supposed to be the nexus of market economy, he is often the weakest stakeholder. He is viewed as a target, creating shareholder value, but not always as an agent worthy of recognition. Many unfair and misleading sales practices are ignored in management education and research. The article describes some of them and shows that marketing and sales are often presented in teaching as an enchanted world. An enriched societal responsibility of academics should lead to include more consideration to sales ethics.
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https://hal.archives-ouvertes.fr/hal-03768518
Contributor : Maria Giuseppina BRUNA Connect in order to contact the contributor
Submitted on : Saturday, September 3, 2022 - 11:19:24 PM
Last modification on : Wednesday, September 14, 2022 - 3:41:01 AM

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Yves Frédéric Livian. L’éthique de la vente au consommateur, un impensé de la responsabilité sociétale des enseignants-chercheurs. Management & Sciences Sociales, 2021, Responsabilité sociétale des enseignants-chercheurs en management, 30, pp.121-127. ⟨hal-03768518⟩

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