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Déploiement de Netflix en Inde : localisation d'une plateforme transnationale et reconfigurations locales

Abstract : Based on the case of India, this article examines Netflix's localization strategy and its implications in the organization of the local audiovisual sector. The aim is to better understand how one of the most powerful transnational audiovisual platforms is scaled from international to local, how it participates to several socio-economic and cultural reconfigurations, as well as its limits. More broadly, the article proposes to contribute to recent researches in geography on the articulation between digital platforms and territories. The methodology relies on a qualitative approach combining the study of documents produced by public and private actors from the audiovisual sector, semi-structured interviews conducted in India between 2018 and 2019 and the analysis of information (editorial and technical choices) and content collected on the platform.
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https://hal.archives-ouvertes.fr/hal-03468298
Contributor : christine Ithurbide Connect in order to contact the contributor
Submitted on : Tuesday, December 7, 2021 - 9:24:40 AM
Last modification on : Tuesday, June 28, 2022 - 10:43:19 AM

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  • HAL Id : hal-03468298, version 1

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Christine Ithurbide. Déploiement de Netflix en Inde : localisation d'une plateforme transnationale et reconfigurations locales. Annales de géographie, Armand Colin, inPress, 743 (1), p.23-43. ⟨hal-03468298⟩

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