Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions

Damien Chaney 1 Renaud Lunardo 2 Grégory Bressolles 2
1 Département de marketing [ESC Troyes]
2 Kedge Business School [Talence]
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Journal articles
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https://hal.univ-reims.fr/hal-02047954
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:30:23 PM
Last modification on : Thursday, May 2, 2019 - 3:36:03 PM

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Damien Chaney, Renaud Lunardo, Grégory Bressolles. Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions. Journal of Business Research, Elsevier, 2016, 69 (12), pp.5886-5893. ⟨hal-02047954⟩

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