Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions

Damien Chaney; Renaud Lunardo; Grégory Bressolles

Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions

Damien Chaney ¹ Renaud Lunardo ² Grégory Bressolles ²

1 Département de marketing [ESC Troyes]

2 Kedge Business School [Talence]

Damien Chaney ¹ AuthorId : 1716511

Author

Renaud Lunardo ² AuthorId : 654236
Author

Grégory Bressolles ² AuthorId : 11211122

Author

1 Département de marketing [ESC Troyes] (Groupe ESC Troyes Campus Brossolette 217 avenue Pierre Brossolette CS 20710 – 10002 Troyes Cedex - France) StructId : 477404

Groupe ESC Troyes en Champagne (Groupe ESC Troyes Campus Brossolette 217 avenue Pierre Brossolette CS 20710 – 10002 Troyes Cedex - France) StructId : 303579

2 Kedge Business School [Talence] (680, Cours de la Libération, 33405 Talence Cedex - France) StructId : 244477

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadatas

https://hal.univ-reims.fr/hal-02047954
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:30:23 PM
Last modification on : Thursday, May 2, 2019 - 3:36:03 PM

Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions

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Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions

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