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Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions

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https://hal.univ-reims.fr/hal-02047954
Contributor : Damien Chaney Connect in order to contact the contributor
Submitted on : Monday, February 25, 2019 - 12:30:23 PM
Last modification on : Wednesday, November 3, 2021 - 6:54:16 AM

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  • HAL Id : hal-02047954, version 1

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Damien Chaney, Renaud Lunardo, Grégory Bressolles. Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions. Journal of Business Research, Elsevier, 2016, 69 (12), pp.5886-5893. ⟨hal-02047954⟩

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