Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions

Document type :
Journal articles
Complete list of metadatas

https://hal.univ-reims.fr/hal-02047954
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:30:23 PM
Last modification on : Thursday, May 2, 2019 - 3:36:03 PM

Identifiers

  • HAL Id : hal-02047954, version 1

Collections

Citation

Damien Chaney, Renaud Lunardo, Grégory Bressolles. Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions. Journal of Business Research, Elsevier, 2016, 69 (12), pp.5886-5893. ⟨hal-02047954⟩

Share

Metrics

Record views

20