Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions

Damien Chaney; Renaud Lunardo; Grégory Bressolles

Journal articles

Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions

Damien Chaney ^{1, 2} Renaud Lunardo ³ Grégory Bressolles ³

1 Département de marketing [ESC Troyes]

2 REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292

3 Kedge Business School [Talence]

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadata

https://hal.univ-reims.fr/hal-02047954
Contributor : Damien Chaney Connect in order to contact the contributor
Submitted on : Monday, February 25, 2019 - 12:30:23 PM
Last modification on : Wednesday, November 3, 2021 - 6:54:16 AM

Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions

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Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions

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