Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions - Archive ouverte HAL Access content directly
Journal Articles Journal of Business Research Year : 2016

Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions

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Humanities and Social Sciences Business administration

Damien Chaney  : Connect in order to contact the contributor

https://hal.univ-reims.fr/hal-02047954

Submitted on : Monday, February 25, 2019-12:30:23 PM

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hal-02047954 , version 1 (25-02-2019)

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  • HAL Id : hal-02047954 , version 1

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Damien Chaney, Renaud Lunardo, Grégory Bressolles. Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions. Journal of Business Research, 2016, 69 (12), pp.5886-5893. ⟨hal-02047954⟩

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