The evoking power of servicescapes: Consumers' inferences of manipulative intent following service environment-driven evocations

Renaud Lunardo 1 Dominique Roux 2 Damien Chaney 3
1 Kedge Business School [Talence]
2 PESOR
3 Département de marketing [ESC Troyes]
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Journal articles
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https://hal.univ-reims.fr/hal-02047959
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:32:25 PM
Last modification on : Thursday, May 2, 2019 - 3:36:03 PM

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Renaud Lunardo, Dominique Roux, Damien Chaney. The evoking power of servicescapes: Consumers' inferences of manipulative intent following service environment-driven evocations. Journal of Business Research, Elsevier, 2016, 69 (12), pp.6097-6105. ⟨hal-02047959⟩

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