The Role of Shared Values in Understanding Loyalty over Time

Damien Chaney; Drew Martin

Journal articles

The Role of Shared Values in Understanding Loyalty over Time

Damien Chaney ^{1, 2} Drew Martin

1 Département de marketing [ESC Troyes]

2 REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

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https://hal.univ-reims.fr/hal-02047961
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:34:19 PM
Last modification on : Monday, May 17, 2021 - 2:52:22 PM

The Role of Shared Values in Understanding Loyalty over Time

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