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Journal Articles Thunderbird International Business Review Year : 2017

Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions

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https://hal.univ-reims.fr/hal-02047963

Submitted on : Monday, February 25, 2019-12:35:21 PM

Last modification on : Monday, July 8, 2024-1:01:55 PM

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hal-02047963 , version 1 (25-02-2019)

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Ashlee Humphreys, Damien Chaney, Karim Ben Slimane. Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions. Thunderbird International Business Review, 2017, 59 (5), pp.613-622. ⟨10.1002/tie.21847⟩. ⟨hal-02047963⟩

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