Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions

Ashlee Humphreys; Damien Chaney; Karim Ben Slimane

Journal articles

Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions

Ashlee Humphreys Damien Chaney ^{1, 2} Karim Ben Slimane

1 Département de marketing [ESC Troyes]

2 REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadatas

https://hal.univ-reims.fr/hal-02047963
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:35:21 PM
Last modification on : Saturday, June 20, 2020 - 3:40:26 AM

Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions

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Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions

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