Journal Articles
Thunderbird International Business Review
Year : 2017
Damien Chaney : Connect in order to contact the contributor
https://hal.univ-reims.fr/hal-02047963
Submitted on : Monday, February 25, 2019-12:35:21 PM
Last modification on : Monday, July 8, 2024-1:01:55 PM
Cite
Ashlee Humphreys, Damien Chaney, Karim Ben Slimane. Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions. Thunderbird International Business Review, 2017, 59 (5), pp.613-622. ⟨10.1002/tie.21847⟩. ⟨hal-02047963⟩
Collections
73
View
2
Download