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Journal articles
Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions
Ashlee Humphreys
Author
Damien Chaney 1, 2
Mail :
Author IdHAL : damien-chaney ORCID : https://orcid.org/0000-0002-4321-5568
Karim Ben Slimane
Author
1
Département de marketing [ESC Troyes] (Groupe ESC Troyes
Campus Brossolette
217 avenue Pierre Brossolette
CS 20710 – 10002 Troyes Cedex - France)
- Groupe ESC Troyes en Champagne (Groupe ESC Troyes Campus Brossolette 217 avenue Pierre Brossolette CS 20710 – 10002 Troyes Cedex - France)
2
REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 (UFR des Sciences Economiques, Sociales et de Gestion - 57, bis rue Pierre Taittinger
51096 Reims Cedex - France)
- URCA - Université de Reims Champagne-Ardenne : EA 6292 (9 boulevard de la Paix - CS 60005 - 51724 Reims cedex - France)
- MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne (Campus Croix-Rouge
57 rue Pierre Taittinger
BP 30 - 51571 Reims Cedex - France)
- URCA - Université de Reims Champagne-Ardenne (9 boulevard de la Paix - CS 60005 - 51724 Reims cedex - France)
Document type :
Journal articles
Complete list of metadatas
https://hal.univ-reims.fr/hal-02047963
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:35:21 PM
Last modification on : Saturday, June 20, 2020 - 3:40:26 AM
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:35:21 PM
Last modification on : Saturday, June 20, 2020 - 3:40:26 AM
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- HAL Id : hal-02047963, version 1
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Citation
Ashlee Humphreys, Damien Chaney, Karim Ben Slimane. Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions. Thunderbird International Business Review, Wiley, 2017, 59 (5), pp.613-622. ⟨hal-02047963⟩
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