Skip to Main content Skip to Navigation
Journal articles

Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions

Ashlee Humphreys 1 Damien Chaney 2, 3 Karim Ben Slimane 
1 Northwestern University [Evanston]
2 Département de marketing [ESC Troyes]
3 REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292
Document type :
Journal articles
Complete list of metadata
https://hal.univ-reims.fr/hal-02047963
Contributor : Damien Chaney Connect in order to contact the contributor
Submitted on : Monday, February 25, 2019 - 12:35:21 PM
Last modification on : Wednesday, November 3, 2021 - 7:37:29 AM

Identifiers

Collections

URCA | LABORATOIRE-REGARDS

Citation

Ashlee Humphreys, Damien Chaney, Karim Ben Slimane. Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions. Thunderbird International Business Review, Wiley, 2017, 59 (5), pp.613-622. ⟨10.1002/tie.21847⟩. ⟨hal-02047963⟩

Export

BibTeX TEI DC DCterms EndNote Datacite

Share

Metrics

Record views

62

 

HAL-contact@univ-reims.fr