Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions

Ashlee Humphreys; Damien Chaney; Karim Ben Slimane

doi:10.1002/tie.21847

Journal articles

Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions

Ashlee Humphreys ¹ Damien Chaney ^{2, 3} Karim Ben Slimane

1 Northwestern University [Evanston]

2 Département de marketing [ESC Troyes]

3 REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

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https://hal.univ-reims.fr/hal-02047963
Contributor : Damien Chaney Connect in order to contact the contributor
Submitted on : Monday, February 25, 2019 - 12:35:21 PM
Last modification on : Monday, May 17, 2021 - 2:52:23 PM

Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions

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Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions

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