Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions

Ashlee Humphreys Damien Chaney 1 Karim Ben Slimane
1 Département de marketing [ESC Troyes]
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Journal articles
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https://hal.univ-reims.fr/hal-02047963
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:35:21 PM
Last modification on : Tuesday, February 26, 2019 - 1:19:12 AM

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Ashlee Humphreys, Damien Chaney, Karim Ben Slimane. Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions. Thunderbird International Business Review, Wiley, 2017, 59 (5), pp.613-622. ⟨hal-02047963⟩

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