Marketing to the (new) generations: summary and perspectives

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https://hal.univ-reims.fr/hal-02047966
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:36:56 PM
Last modification on : Thursday, October 10, 2019 - 7:26:05 AM

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Damien Chaney, Mourad Touzani, Karim Ben Slimane. Marketing to the (new) generations: summary and perspectives. Journal of Strategic Marketing, Taylor & Francis (Routledge): SSH Titles, 2017, 25 (3), pp.179-189. ⟨hal-02047966⟩

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