https://hal.univ-reims.fr/hal-02047966
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:36:56 PM Last modification on : Monday, November 16, 2020 - 11:09:31 AM
Damien Chaney, Mourad Touzani, Karim Ben Slimane. Marketing to the (new) generations: summary and perspectives. Journal of Strategic Marketing, Taylor & Francis (Routledge): SSH Titles, 2017, 25 (3), pp.179-189. ⟨hal-02047966⟩