Marketing to the (new) generations: summary and perspectives

Damien Chaney 1 Mourad Touzani 2 Karim Ben Slimane 3
1 Département de marketing [ESC Troyes]
2 Pôle Customer, Retail and Supply Chain - Rouen Business School
3 BRGM - Bureau de Recherches Géologiques et Minières (BRGM)
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Journal articles
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https://hal.univ-reims.fr/hal-02047966
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:36:56 PM
Last modification on : Friday, April 19, 2019 - 2:53:59 PM

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Damien Chaney, Mourad Touzani, Karim Ben Slimane. Marketing to the (new) generations: summary and perspectives. Journal of Strategic Marketing, Taylor & Francis (Routledge): SSH Titles, 2017, 25 (3), pp.179-189. ⟨hal-02047966⟩

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