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Marketing to the (new) generations: summary and perspectives

Damien Chaney 1, 2 Mourad Touzani 3 Karim Ben Slimane
1 Département de marketing [ESC Troyes]
2 REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292
3 Pôle Customer, Retail and Supply Chain - Rouen Business School
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https://hal.univ-reims.fr/hal-02047966
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:36:56 PM
Last modification on : Monday, November 16, 2020 - 11:09:31 AM

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Damien Chaney, Mourad Touzani, Karim Ben Slimane. Marketing to the (new) generations: summary and perspectives. Journal of Strategic Marketing, Taylor & Francis (Routledge): SSH Titles, 2017, 25 (3), pp.179-189. ⟨hal-02047966⟩

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