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Journal Articles Journal of Strategic Marketing Year : 2017

Marketing to the (new) generations: summary and perspectives

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Business administration

Damien Chaney  : Connect in order to contact the contributor

https://hal.univ-reims.fr/hal-02047966

Submitted on : Monday, February 25, 2019-12:36:56 PM

Last modification on : Wednesday, March 6, 2024-2:24:04 PM

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hal-02047966 , version 1 (25-02-2019)

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Damien Chaney, Mourad Touzani, Karim Ben Slimane. Marketing to the (new) generations: summary and perspectives. Journal of Strategic Marketing, 2017, 25 (3), pp.179-189. ⟨10.1080/0965254X.2017.1291173⟩. ⟨hal-02047966⟩

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