Journal Articles
Journal of Strategic Marketing
Year : 2017
Damien Chaney : Connect in order to contact the contributor
https://hal.univ-reims.fr/hal-02047966
Submitted on : Monday, February 25, 2019-12:36:56 PM
Last modification on : Wednesday, March 6, 2024-2:24:04 PM
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- HAL Id : hal-02047966 , version 1
- DOI : 10.1080/0965254X.2017.1291173
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Damien Chaney, Mourad Touzani, Karim Ben Slimane. Marketing to the (new) generations: summary and perspectives. Journal of Strategic Marketing, 2017, 25 (3), pp.179-189. ⟨10.1080/0965254X.2017.1291173⟩. ⟨hal-02047966⟩
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