Journal Articles
Journal of Strategic Marketing
Year : 2017
Damien Chaney : Connect in order to contact the contributor
https://hal.univ-reims.fr/hal-02047966
Submitted on : Monday, February 25, 2019-12:36:56 PM
Last modification on : Tuesday, October 18, 2022-4:24:32 AM
Dates and versions
Identifiers
- HAL Id : hal-02047966 , version 1
- DOI : 10.1080/0965254X.2017.1291173
Cite
Damien Chaney, Mourad Touzani, Karim Ben Slimane. Marketing to the (new) generations: summary and perspectives. Journal of Strategic Marketing, 2017, 25 (3), pp.179-189. ⟨10.1080/0965254X.2017.1291173⟩. ⟨hal-02047966⟩
Collections
104
View
1
Download