Marketing to the (new) generations: summary and perspectives

Damien Chaney; Mourad Touzani; Karim Ben Slimane

Journal articles

Marketing to the (new) generations: summary and perspectives

Damien Chaney ^{1, 2} Mourad Touzani ³ Karim Ben Slimane

1 Département de marketing [ESC Troyes]

2 REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292

3 Pôle Customer, Retail and Supply Chain - Rouen Business School

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadata

https://hal.univ-reims.fr/hal-02047966
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:36:56 PM
Last modification on : Monday, May 17, 2021 - 2:52:22 PM

Marketing to the (new) generations: summary and perspectives

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Marketing to the (new) generations: summary and perspectives

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