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Journal Articles Journal of Strategic Marketing Year : 2017

Marketing to the (new) generations: summary and perspectives

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hal-02047966 , version 1 (25-02-2019)

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Damien Chaney, Mourad Touzani, Karim Ben Slimane. Marketing to the (new) generations: summary and perspectives. Journal of Strategic Marketing, 2017, 25 (3), pp.179-189. ⟨10.1080/0965254X.2017.1291173⟩. ⟨hal-02047966⟩
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