Marketing to the (new) generations: summary and perspectives

Damien Chaney; Mourad Touzani; Karim Ben Slimane

doi:10.1080/0965254X.2017.1291173

Journal Articles Journal of Strategic Marketing Year : 2017

Marketing to the (new) generations: summary and perspectives

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Damien Chaney

Function : Author
PersonId : 183820
IdHAL : damien-chaney
ORCID : 0000-0002-4321-5568
IdRef : 160101654

Département de marketing [ESC Troyes]

Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292

Mourad Touzani

Function : Author

Pôle Customer, Retail and Supply Chain - Rouen Business School

Karim Ben Slimane

Function : Author
PersonId : 183431
IdHAL : karim-ben-slimane

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Humanities and Social Sciences Business administration

Damien Chaney : Connect in order to contact the contributor

https://hal.univ-reims.fr/hal-02047966

Submitted on : Monday, February 25, 2019-12:36:56 PM

Last modification on : Tuesday, October 18, 2022-4:24:32 AM

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hal-02047966 , version 1 (25-02-2019)

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HAL Id : hal-02047966 , version 1
DOI : 10.1080/0965254X.2017.1291173

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Damien Chaney, Mourad Touzani, Karim Ben Slimane. Marketing to the (new) generations: summary and perspectives. Journal of Strategic Marketing, 2017, 25 (3), pp.179-189. ⟨10.1080/0965254X.2017.1291173⟩. ⟨hal-02047966⟩

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Marketing to the (new) generations: summary and perspectives

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