When the arts inspire businesses: Museums as a heritage redefinition tool of brands

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https://hal.univ-reims.fr/hal-02047968
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:38:18 PM
Last modification on : Wednesday, February 27, 2019 - 1:05:19 AM

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Damien Chaney, Mathilde Pulh, Rémi Mencarelli. When the arts inspire businesses: Museums as a heritage redefinition tool of brands. Journal of Business Research, Elsevier, 2018, 85, pp.452-458. ⟨hal-02047968⟩

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