A measure of revenue management orientation and its mediating role in the relationship between market orientation and performance

Noureddine Selmi; Damien Chaney

Journal articles

A measure of revenue management orientation and its mediating role in the relationship between market orientation and performance

Noureddine Selmi ¹ Damien Chaney ^{2, 3}

1 Groupe Sup de Co La Rochelle

2 Département de marketing [ESC Troyes]

3 REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadata

https://hal.univ-reims.fr/hal-02047971
Contributor : Damien Chaney Connect in order to contact the contributor
Submitted on : Monday, February 25, 2019 - 12:42:33 PM
Last modification on : Wednesday, November 3, 2021 - 6:54:53 AM

A measure of revenue management orientation and its mediating role in the relationship between market orientation and performance

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A measure of revenue management orientation and its mediating role in the relationship between market orientation and performance

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