A measure of revenue management orientation and its mediating role in the relationship between market orientation and performance

Noureddine Selmi 1 Damien Chaney 2
1 Groupe Sup de Co La Rochelle
2 Département de marketing [ESC Troyes]
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Journal articles
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https://hal.univ-reims.fr/hal-02047971
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:42:33 PM
Last modification on : Tuesday, February 26, 2019 - 1:19:04 AM

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Noureddine Selmi, Damien Chaney. A measure of revenue management orientation and its mediating role in the relationship between market orientation and performance. Journal of Business Research, Elsevier, 2018, 89, pp.99-109. ⟨hal-02047971⟩

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