Measuring exchange norms and its impact on satisfaction in a B2C context

Najoua Elommal; Riadh Manita; Damien Chaney

Journal articles

Measuring exchange norms and its impact on satisfaction in a B2C context

Najoua Elommal ¹ Riadh Manita ² Damien Chaney ^{3, 4}

1 emlyon business school

2 Pôle Finance Responsable - Rouen Business School

3 Département de marketing [ESC Troyes]

4 REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadata

https://hal.univ-reims.fr/hal-02047986
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:45:10 PM
Last modification on : Saturday, June 20, 2020 - 3:41:08 AM

Measuring exchange norms and its impact on satisfaction in a B2C context

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Measuring exchange norms and its impact on satisfaction in a B2C context

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