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Journal articles
Measuring exchange norms and its impact on satisfaction in a B2C context
Najoua Elommal 1
Author
Riadh Manita 2
Author
Damien Chaney 3, 4
Author IdHAL : damien-chaney ORCID : https://orcid.org/0000-0002-4321-5568
1
emlyon business school (23 Avenue Guy de Collongue, 69134 Ecully cedex - France)
2
Pôle Finance Responsable - Rouen Business School (1, rue du Maréchal Juin Boulevard André Siegfried 76130 Mont-Saint-Aignan - France)
- Rouen Business School (France)
3
Département de marketing [ESC Troyes] (Groupe ESC Troyes
Campus Brossolette
217 avenue Pierre Brossolette
CS 20710 – 10002 Troyes Cedex - France)
- Groupe ESC Troyes en Champagne (Groupe ESC Troyes Campus Brossolette 217 avenue Pierre Brossolette CS 20710 – 10002 Troyes Cedex - France)
4
REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 (UFR des Sciences Economiques, Sociales et de Gestion - 57, bis rue Pierre Taittinger
51096 Reims Cedex - France)
- MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne (Campus Croix-Rouge
57 rue Pierre Taittinger
BP 30 - 51571 Reims Cedex - France)
- URCA - Université de Reims Champagne-Ardenne (2 avenue Robert Schuman, 51100 Reims. - France)
- URCA - Université de Reims Champagne-Ardenne : EA 6292 (2 avenue Robert Schuman, 51100 Reims. - France)
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Journal articles
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https://hal.univ-reims.fr/hal-02047986
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:45:10 PM
Last modification on : Monday, May 17, 2021 - 2:52:22 PM
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:45:10 PM
Last modification on : Monday, May 17, 2021 - 2:52:22 PM
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- HAL Id : hal-02047986, version 1
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Citation
Najoua Elommal, Riadh Manita, Damien Chaney. Measuring exchange norms and its impact on satisfaction in a B2C context. International Journal of Market Research, World Advertising Research Center, 2018, pp.147078531876020. ⟨hal-02047986⟩
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