Measuring exchange norms and its impact on satisfaction in a B2C context

Najoua Elommal 1 Riadh Manita 2 Damien Chaney 3
1 emlyon business school
2 Pôle Finance Responsable - Rouen Business School
3 Département de marketing [ESC Troyes]
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https://hal.univ-reims.fr/hal-02047986
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:45:10 PM
Last modification on : Thursday, October 10, 2019 - 7:26:07 AM

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Najoua Elommal, Riadh Manita, Damien Chaney. Measuring exchange norms and its impact on satisfaction in a B2C context. International Journal of Market Research, World Advertising Research Center, 2018, pp.147078531876020. ⟨hal-02047986⟩

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