From technical missions to communication: towards a classification of the French AOC wine interprofessions
Résumé
The purpose of this paper is to come up with a classification of the French wine interprofessions by analyzing how they invest their budgets. We will therefore refer to a study that was carried out in 2008 with 17 French AOC wine interprofessions. We believe that the differences in how the budgets are spent do not only highlight the diverse economic situations in the winegrowing regions, but also the different strategies adopted by the operators. With
Domaines
Sciences de l'Homme et Société
Origine : Fichiers produits par l'(les) auteur(s)
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