Companies responses to scandal backlash caused by social media influencers - Université de Reims Champagne-Ardenne Access content directly
Journal Articles International Journal of Market Research Year : 2020

Companies responses to scandal backlash caused by social media influencers

Not file

Dates and versions

hal-02946476 , version 1 (23-09-2020)

Identifiers

Cite

Karim Ben Slimane, Belinda Kintu, Karim Ben-Slimane. Companies responses to scandal backlash caused by social media influencers. International Journal of Market Research, 2020, pp.147078532095757. ⟨10.1177/1470785320957577⟩. ⟨hal-02946476⟩
52 View
0 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More