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Journal Articles International Journal of Market Research Year : 2020

Companies responses to scandal backlash caused by social media influencers

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hal-02946476 , version 1 (23-09-2020)

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Karim Ben Slimane, Belinda Kintu, Karim Ben-Slimane. Companies responses to scandal backlash caused by social media influencers. International Journal of Market Research, 2020, pp.147078532095757. ⟨10.1177/1470785320957577⟩. ⟨hal-02946476⟩
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