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Companies responses to scandal backlash caused by social media influencers

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https://hal.univ-reims.fr/hal-02946476
Contributor : Karim Ben Slimane <>
Submitted on : Wednesday, September 23, 2020 - 10:46:44 AM
Last modification on : Thursday, September 24, 2020 - 3:33:11 AM

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Karim Ben Slimane, Belinda Kintu, Karim Ben-Slimane. Companies responses to scandal backlash caused by social media influencers. International Journal of Market Research, World Advertising Research Center, 2020, pp.147078532095757. ⟨10.1177/1470785320957577⟩. ⟨hal-02946476⟩

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