Companies responses to scandal backlash caused by social media influencers - Université de Reims Champagne-Ardenne Access content directly
Journal Articles International Journal of Market Research Year : 2020

Companies responses to scandal backlash caused by social media influencers

Karim Ben Slimane
Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292
Belinda Kintu
  • Function : Author
Karim Ben-Slimane
  • Function : Author

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Business administration

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https://hal.univ-reims.fr/hal-02946476

Submitted on : Wednesday, September 23, 2020-10:46:44 AM

Last modification on : Wednesday, November 3, 2021-7:37:15 AM

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hal-02946476 , version 1 (23-09-2020)

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Karim Ben Slimane, Belinda Kintu, Karim Ben-Slimane. Companies responses to scandal backlash caused by social media influencers. International Journal of Market Research, 2020, pp.147078532095757. ⟨10.1177/1470785320957577⟩. ⟨hal-02946476⟩

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