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Crowdfunding and the redefinition of consumer power: a global perspective

Mots-clés : Crowdfunding Consommation
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Conference papers
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https://hal.univ-reims.fr/hal-03003043
Contributor : Patricia Duron <>
Submitted on : Friday, November 13, 2020 - 9:15:49 AM
Last modification on : Saturday, November 14, 2020 - 3:28:06 AM

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  • HAL Id : hal-03003043, version 1

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Damien Chaney. Crowdfunding and the redefinition of consumer power: a global perspective. 2018 AMA Global Marketing SIG Conference, American Marketing Association, May 2018, Santorini, Greece. ⟨hal-03003043⟩

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