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Conference papers

Attachement à la marque associative: déterminants et effets sur les comportements pro-environnementaux

Magali Trelohan 1, 2
1 Département de marketing [ESC Troyes]
2 REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292
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Conference papers
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https://hal.univ-reims.fr/hal-03016228
Contributor : Bu De Reims Champagne-Ardenne Connect in order to contact the contributor
Submitted on : Friday, November 20, 2020 - 12:10:07 PM
Last modification on : Wednesday, November 3, 2021 - 7:37:30 AM

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  • HAL Id : hal-03016228, version 1

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URCA | LABORATOIRE-REGARDS

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Magali Trelohan. Attachement à la marque associative: déterminants et effets sur les comportements pro-environnementaux. 35èmeCongrès International de l’Association Française de Marketing, May 2017, Havre, France. ⟨hal-03016228⟩

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