Loading...
GRM
The Management Research Group (GRM) is the Management Sciences laboratory (Section 06 of the CNU) of the Université Côte d'Azur. The GRM's teacher-researchers, doctoral students and associate researchers are interested in organisations (large groups, SMEs - small and medium-sized enterprises, public institutions, etc.) and their stakeholders (managers, employees, investors, consumers, etc.). Their research is developed in close collaboration with the organisations studied, in order to provide them with a framework and decision-making tools to help them understand and act on the challenges facing society. The laboratory's activities and projects are organised around three thematic research areas.
Last Deposits
Documents in Full Text
83
Notices
1 014
Statistics by Discipline
Keywords
Strategic diagnosis
Allemagne
Multinationales
Marketing digital
Commerce équitable
Climat
Motivations
Automotive industry
Alliance stratégique
Marketing
Digital transformation
Stratégie
Enseignement supérieur
Confiance
Compétitivité
PME innovantes
SME
Approche multi-niveaux
Compétence
Emotions
Emerging markets
Consommation responsable
Management des compétences
Réseaux
Afrique
Internationalization
Communication de crise
Brand strategy
Management international
Health at work
Uppsala model
Parties prenantes
Internationalisation
Fusions-acquisitions
CAC 40
Marketing-mix
Choc exogène
Employability management
Digitalisation
Multinational companies
Marketing plan
Chaine de valeur
Comportement du consommateur
Marketing mix
SMEs
Stratégie marketing
Innovation managériale
Résilience
Covid-19
Export
Développement durable
Leader development
Compétences relationnelles
Social networks
Transformation digitale
Competence
Alliances stratégiques
Innovation
Reputation
Approche effectuale
France
Risques
Tourisme
Entrepreneuriat
Artificial intelligence
Analyse du marché
Compétence collective
Pandémie
Pôle de compétitivité
PME
Effectivité
Acquisitions
Behavioral theory
Entrepreneurship
Acquisition
International marketing
Marketing strategy
Sustainable development
Analyse SWOT
Diagnostic stratégique
Analyse bibliométrique
Distance psychologique
E-commerce
Plan marketing
Réseaux sociaux
Apprentissage
China
Marketing international
XBRL
Chine
Crise sanitaire
Climate change
Performance
Intégration culturelle
Coaching
Diagnostic marketing
Brand
Strategy
Développement international
Leadership