index - Groupe de Recherche en Management

GRM

The Management Research Group (GRM) is the Management Sciences laboratory (Section 06 of the CNU) of the Université Côte d'Azur. The GRM's teacher-researchers, doctoral students and associate researchers are interested in organisations (large groups, SMEs - small and medium-sized enterprises, public institutions, etc.) and their stakeholders (managers, employees, investors, consumers, etc.). Their research is developed in close collaboration with the organisations studied, in order to provide them with a framework and decision-making tools to help them understand and act on the challenges facing society. The laboratory's activities and projects are organised around three thematic research areas.

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Strategic diagnosis Allemagne Multinationales Marketing digital Commerce équitable Climat Motivations Automotive industry Alliance stratégique Marketing Digital transformation Stratégie Enseignement supérieur Confiance Compétitivité PME innovantes SME Approche multi-niveaux Compétence Emotions Emerging markets Consommation responsable Management des compétences Réseaux Afrique Internationalization Communication de crise Brand strategy Management international Health at work Uppsala model Parties prenantes Internationalisation Fusions-acquisitions CAC 40 Marketing-mix Choc exogène Employability management Digitalisation Multinational companies Marketing plan Chaine de valeur Comportement du consommateur Marketing mix SMEs Stratégie marketing Innovation managériale Résilience Covid-19 Export Développement durable Leader development Compétences relationnelles Social networks Transformation digitale Competence Alliances stratégiques Innovation Reputation Approche effectuale France Risques Tourisme Entrepreneuriat Artificial intelligence Analyse du marché Compétence collective Pandémie Pôle de compétitivité PME Effectivité Acquisitions Behavioral theory Entrepreneurship Acquisition International marketing Marketing strategy Sustainable development Analyse SWOT Diagnostic stratégique Analyse bibliométrique Distance psychologique E-commerce Plan marketing Réseaux sociaux Apprentissage China Marketing international XBRL Chine Crise sanitaire Climate change Performance Intégration culturelle Coaching Diagnostic marketing Brand Strategy Développement international Leadership