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Megamarketing expanded by neo-institutional theory

Damien Chaney 1, 2 Karim Ben Slimane Ashlee Humphreys 
1 Département de marketing [ESC Troyes]
2 REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292
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https://hal.univ-reims.fr/hal-02047952
Contributor : Damien Chaney Connect in order to contact the contributor
Submitted on : Monday, February 25, 2019 - 12:29:16 PM
Last modification on : Thursday, October 14, 2021 - 1:10:12 PM

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  • HAL Id : hal-02047952, version 1

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Damien Chaney, Karim Ben Slimane, Ashlee Humphreys. Megamarketing expanded by neo-institutional theory. Journal of Strategic Marketing, Taylor & Francis (Routledge): SSH Titles, 2015, 24 (6), pp.470-483. ⟨hal-02047952⟩

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