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Journal Articles Journal of Strategic Marketing Year : 2015

Megamarketing expanded by neo-institutional theory

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hal-02047952 , version 1 (25-02-2019)

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  • HAL Id : hal-02047952 , version 1

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Damien Chaney, Karim Ben Slimane, Ashlee Humphreys. Megamarketing expanded by neo-institutional theory. Journal of Strategic Marketing, 2015, 24 (6), pp.470-483. ⟨hal-02047952⟩
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