Journal Articles
Journal of Strategic Marketing
Year : 2015
Damien Chaney : Connect in order to contact the contributor
https://hal.univ-reims.fr/hal-02047952
Submitted on : Monday, February 25, 2019-12:29:16 PM
Last modification on : Wednesday, March 6, 2024-2:24:04 PM
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- HAL Id : hal-02047952 , version 1
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Damien Chaney, Karim Ben Slimane, Ashlee Humphreys. Megamarketing expanded by neo-institutional theory. Journal of Strategic Marketing, 2015, 24 (6), pp.470-483. ⟨hal-02047952⟩
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