Megamarketing expanded by neo-institutional theory

Damien Chaney 1 Karim Ben Slimane 2 Ashlee Humphreys
1 Département de marketing [ESC Troyes]
2 BRGM - Bureau de Recherches Géologiques et Minières (BRGM)
Document type :
Journal articles
Complete list of metadatas
https://hal.univ-reims.fr/hal-02047952
Contributor : Damien Chaney <>
Submitted on : Monday, February 25, 2019 - 12:29:16 PM
Last modification on : Tuesday, February 26, 2019 - 1:19:04 AM

Identifiers

  • HAL Id : hal-02047952, version 1

Collections

URCA | BRGM

Citation

Damien Chaney, Karim Ben Slimane, Ashlee Humphreys. Megamarketing expanded by neo-institutional theory. Journal of Strategic Marketing, Taylor & Francis (Routledge): SSH Titles, 2015, 24 (6), pp.470-483. ⟨hal-02047952⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

28

 

HAL-contact@univ-reims.fr