Megamarketing expanded by neo-institutional theory - Archive ouverte HAL Access content directly
Journal Articles Journal of Strategic Marketing Year : 2015

Megamarketing expanded by neo-institutional theory

Damien Chaney
Département de marketing [ESC Troyes]
Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292
Karim Ben Slimane
Ashlee Humphreys
  • Function : Author

Domains

Humanities and Social Sciences Business administration

Damien Chaney  : Connect in order to contact the contributor

https://hal.univ-reims.fr/hal-02047952

Submitted on : Monday, February 25, 2019-12:29:16 PM

Last modification on : Thursday, October 14, 2021-1:10:12 PM

Not file

Dates and versions

hal-02047952 , version 1 (25-02-2019)

Identifiers

  • HAL Id : hal-02047952 , version 1

Cite

Damien Chaney, Karim Ben Slimane, Ashlee Humphreys. Megamarketing expanded by neo-institutional theory. Journal of Strategic Marketing, 2015, 24 (6), pp.470-483. ⟨hal-02047952⟩

Export

BibTeX TEI Dublin Core DC Terms EndNote Datacite

Collections

URCA LABORATOIRE-REGARDS
64 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More