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Conference papers

La perception de la perte de contrôle dans la relation de magasinage Proposition d'une échelle de mesure

Abstract : This research explores the conceptualisation and the importance of the consumer’s perceived control in the retail relationship. Then with the use of a sample of real shoppers, a scale of measure of the loss of the perceived control is proposed.
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https://hal.univ-reims.fr/hal-02605429
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Submitted on : Saturday, May 16, 2020 - 10:59:47 AM
Last modification on : Thursday, October 14, 2021 - 1:10:13 PM

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Patrice Cottet, Magali Muraro, Francis Vibert. La perception de la perte de contrôle dans la relation de magasinage Proposition d'une échelle de mesure. 11èmes Journées de Recherche en Marketing de bourgogne, Nov 2006, Dijon, France. ⟨hal-02605429⟩

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