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Book Sections Year : 2020

Sales promotion from a company resource to a customer resource

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hal-02877218 , version 1 (22-06-2020)

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  • HAL Id : hal-02877218 , version 1

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Isabelle Collin-Lachaud. Sales promotion from a company resource to a customer resource. Marketing Management : A cultural Perspective, 2020. ⟨hal-02877218⟩
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