HAL will be down for maintenance from Friday, June 10 at 4pm through Monday, June 13 at 9am. More information
Skip to Main content Skip to Navigation
Book sections

Sales promotion from a company resource to a customer resource

Document type :
Book sections
Complete list of metadata

https://hal.univ-reims.fr/hal-02877218
Contributor : Philippe Odou Connect in order to contact the contributor
Submitted on : Monday, June 22, 2020 - 10:34:27 AM
Last modification on : Wednesday, March 23, 2022 - 3:51:03 PM

Identifiers

  • HAL Id : hal-02877218, version 1

Collections

Citation

Isabelle Collin-Lachaud. Sales promotion from a company resource to a customer resource. Marketing Management : A cultural Perspective, 2020. ⟨hal-02877218⟩

Share

Metrics

Record views

12