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Sales promotion from a company resource to a customer resource

Isabelle Collin-Lachaud 1
1 LSMRC - Lille School of Management Research Center - ULR 4112
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https://hal.univ-reims.fr/hal-02877218
Contributor : Philippe Odou <>
Submitted on : Monday, June 22, 2020 - 10:34:27 AM
Last modification on : Monday, June 21, 2021 - 9:52:01 AM

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  • HAL Id : hal-02877218, version 1

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URCA | UNIV-LILLE | UNIV-HESAM

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Isabelle Collin-Lachaud. Sales promotion from a company resource to a customer resource. Marketing Management : A cultural Perspective, 2020. ⟨hal-02877218⟩

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