https://hal.univ-reims.fr/hal-02877218
Contributor : Philippe Odou <>
Submitted on : Monday, June 22, 2020 - 10:34:27 AM Last modification on : Friday, November 6, 2020 - 3:15:00 AM
Isabelle Collin-Lachaud. Sales promotion from a company resource to a customer resource. Marketing Management : A cultural Perspective, 2020. ⟨hal-02877218⟩