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Un aspect de la communication institutionnelle : les slogans des banques

Abstract : We propose in this study a characterization of the banking communication, based on the linguistic analysis ofthe institutional slogans (non related to a product or service). First, we consider the constraints suitable for the banking institution, then we study then the slogans of the main French and Spanish banks.
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Submitted on : Saturday, March 14, 2020 - 10:03:46 PM
Last modification on : Thursday, October 14, 2021 - 1:10:07 PM

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Silvia Palma. Un aspect de la communication institutionnelle : les slogans des banques. Bulletin Hispanique, Presses universitaires de Bordeaux, 2005, La parole poétique. Problèmes, fables, proverbes, 107 (1), pp.255-264. ⟨10.3406/hispa.2005.5230⟩. ⟨hal-02508560⟩

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